Top 6 Hacks That Will Help You Future-Proof Your Ecommerce Store
Ecommerce is the use of the internet to conduct business operations such as selling and purchasing, making and receiving payments, transmission of data, and marketing. The use of ecommerce can be traced back in 1960s when companies used EDI to share business documents. Since then, it has evolved and proven to be an effective way to grow business. Ecommerce is conducted through a range of applications such as File Transfer Protocol, shopping carts, web services, email, and online catalogue.
The use of ecommerce continues to grow over the years. Data presented by U.S Commerce Department revealed that a third of total U.S retail sales growth in 2015 was attributed to online sales. It has also been noted that the use of mobile devices and social media has increased. According to Internet Retailer, 30% of all U.S ecommerce activities in 2015 were done using mobile phones.
The efficiency of ecommerce in business can be accredited to its easy access of products across the globe. However, it is important for entrepreneurs to consider certain factors in order to maintain an efficient ecommerce store despite of the constant technology changes. Below are some factors that will help you create and run a successful e-commerce store and subsequently attain maximum returns.
- Adopt wider topics rather than keywords for your SEO
Even though keywords and phrases are regarded as current SEO strategy, researches indicate that they will not be useful in future as search engine and Google are emphasizing on topics. This is because Google has realized that keyword doesn’t suggest content relevance.
It is therefore important to avoid single phrases and adopt wider topics for your store. You can achieve this by selecting a major topic that you wish to cover and then come up with a list words and phrase linked to your topic semantically. The keyword search tool or the Google search bar can help you locate such phrases.
When typing your phrase to the search bar in hunt of semantically linked phrases, it is important to pay attention to appearing searches related to your search. From them, you can discover related terms and phrases searched by your customers. Additionally, ecommerce stores employing topics obtain a higher rank by Google.
- Settle on voice search strategy
This is an efficient way to prevent your ecommerce store from becoming obsolete as a result of SEO arena changes. With the advancement in technology, most devices including phones, watches, laptops and tablets are encrypted with voice-controlled services. These devices have made Google voice searches common.
It has been noted that when using voice search, people use long sentences rather than short phrases. It is therefore important to analyze all the possible words that your client may use then come up with a full sentence. Ensure that you speak naturally. Additionally, evaluate all possible questions that they may ask, present the question and follow it with a direct and complete sentence answer.
- Select an excellent e-commerce solution provider
A site facing delays is avoided by customers. It is therefore crucial to work with a solution provider that offers your site a high built-in speed and secure hosting. It is also important to consider a solution provider with the following features:
- Easy addition and deletion of products and services
- Integrated payments
- Easy application of tracking analytics
If you are new to the online world and want to boost your profits from the early stage then you should choose a service provider with integrated amazon store.
- Consider Attractive Content Formatting
Ensure that your ecommerce store content is neatly formatted and organized to attract more searches and lower customer bounce rates. To avoid poor formatting, pay attention to your user analytics. Additionally, the use of hotspot tools can help reveal parts of your pages that are clicked the most and the ones that are avoided.
In order to have a content that is attractively formatted, it is advisable to observe the following features:
- Use large font to avoid squinting when reading
- Use short and easy to scan paragraphs
- Minimize distractions on your header, footer and sidebar
- Use plenty of white space to minimize eyestrain, distraction and make content easier to read
- Adopt the use of viral loop
This helps promote a product or service by ‘infecting’ a person and causing him to share with another person. This process continues in a sequence reaching a large number of people within a short period of time. You can achieve this by creating an outstanding service, product or offer that can fascinate a targeted demographic.
The viral loop should have a clear incentive, funny and interesting so as to motivate recipients to share. The offer should also be attractive and simple for easy understanding.
- Getting ready for mobile experience Google penalties
Ensure that your interstitials are transformed into overlays that are approved by Google. This will help you to avoid excessive damage when Google resolves to unveil mobile user experience penalties. Furthermore, your ecommerce store should be a mobile friendly site to enhance accessibility to all customers regardless of the devices they are using. Ads running on your site should be minimal and amended to ensure that they are not obtrusive.
Recapturing abandoners can also can also an effective strategy to improve your ecommerce stores sales. This can be achieved through the installation of google friendly notifications to help remind your customers of their abandoned carts and availability of flash sales.
In order to continue operating an effective and efficient e-commerce store, it is important for you consider the above hacks as they will help you keep to date with the latest trends and features. These tactics have actually proved to be beneficial for organizations which have implemented them. The hacks play a significant role in differentiating your business from several other competing organizations in the online business.