istanbul escort, Maltepe escort Have you noticed that nearly every shop you walk into is playing music? If you have, perhaps you thought that the music is playing to add a pleasant atmosphere to the shop, but this is only half right.
Music is actually a powerful marketing tool that many businesses use to try to influence people who are walking around the store.
The power of music
If you run a business and you are playing a random mix of songs in your shop, you are doing music marketing wrong. This is because different types of music influence people in different ways, so you should tailor your in-store music to encourage customers to make a purchase.
Music marketing is not particularly well known, but it has existed for a while. Scientists have been studying music combined with retails since the 1980s, and they have stumbled upon some interesting discoveries.
One discovery is that fast-paced music makes shoppers walk more quickly through the store, giving them less time to search through products. This means they are less likely to make impulse purchases; in turn, the shop will make less money per customer.
On the other hand, ambient music encourages customers to slow down and take their time, which helps to increase the chance of random purchases.
If you want to get the perfect in-store music for your brand, specialists such as Mood Media provide an array of instore music.
Which music is the best kind of music?
Ambient music tends to be better than fast-paced music; beyond this, the type of music depends on your target audience. It is also useful to choose music that customers will not remember too well, as you want them to remember your store rather than the song.
As a general rule, the best music will be pleasant sounding and be relaxing without being distracting, while the worst music is distracting and irritating.
It is also important to consider the volume of the music; if it is too loud, people will find it off-putting and annoying, so they are more likely to leave your store prematurely to visit a competitor’s store. Aim for a volume that can clearly be heard but is not louder than people talking in the store, as this means the customer will notice it without being distracted by it.
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