Start-up owners are aware of the importance of marketing for the overall success of their businesses in the market. Targeted customers need to know about the products these owners are offering to sell them at competitive prices. Only then can business owners expect to see an increase in the bottom-line profits of their units over time. This is why start-up owners must come up with an innovative marketing strategy. In doing so, they do not need to spend a huge sum of money to attract their targeted audience- they need to be smart and resort to digital marketing strategies online.
Joe Cianciotto – What do start-up business owners need to consider when formulating a marketing plan?
Joseph Cianciotto is a popular advertising executive from Long Island, New York, with years of valuable experience under his belt. He is a visual communication graduate from the prestigious Carnegie Mellon University. During his illustrious career, he has held important positions in prominent advertisement agencies like DDB NY and D’Arcy Worldwide. These posts include Creative Executive Director, Chief Digital Officer, and Vice-President. The owners of these agencies even credit him for successfully launching the marketing campaigns of many popular Fortune 500 Brands. Currently, he works as an Executive Creative Director for Translation.
Joe Cianciotto says start-up owners should keep in mind the following three tips when formulating a marketing strategy for their businesses:
1. Determining overall marketing goals
Start-up owners need to first determine their overall goals before coming up with a feasible marketing strategy. Many of them may want to generate more revenues from their campaigns to exploit new distribution channels for their products. On the other hand, some of these owners may show interest in promoting their products in previously unknown markets. Moreover, business owners should also set a specific time frame for achieving these objectives and a method for evaluating their success.
2. Identify the targeted audience
Business owners probably know that attracting the right customers is essential for the success of their businesses. This is why they should first identify and gain a thorough understanding of their targeted audience. For this, these owners should conduct in-depth research to get an insight into the purchasing habits of these customers. Taking this step helps these owners come up with a marketing strategy that caters to the specific needs of these customers.
3. Finding the right marketing channel
At the time of formulating a suitable marketing strategy, business owners need to identify the right channels to broadcast promotional messages. They can opt to use print media, internet, social media, television, mails, or radio. The channel these owners choose to use should have a positive impact on their targeted audience and within their advertisement budget. Only then will they notice a large number of customers purchasing products after coming across their promotional campaigns.
Joe Cianciotto states that start-up owners can take their businesses to the next level by formulating a suitable marketing strategy. In doing so, they need first to determine their overall goals and identify their target audience. Business owners also need to use the right advertisement channel to promote their campaign to the targeted audience in order to get the best results they are looking for!