The multinational conglomerate, the TATA group is quite famous for its hardy acres and the evergreen famous Sumo and other such models which defines that the company is more into the rough and tough kind. But they have been expanding into the small as well as entry level Sedan cars where the Tata Tigor is positioned. Being an entry-level sedan car its tagline is “Move up to the Sedan Life” where its target audience is that part of the middle class who do not yet ride Sedan. This is the aspirational target market and defines well the tagline of Tata Cars “Connecting Aspirations”. Thus the world of luxury cars is dominated mostly by the sedans and most resonate with them as a symbol of achievements and wealth. Thus owning a sedan car in a society like India’s can have more meaning than the mere functionality it provides. Thus, Tigor has a far deeper connection as an entry-level sedan than merely a sedan that is cheaper than most others.
What does a day with Tigor represent?
The Buzz with tigor is the aspirational car for those who have finally made it into the sedan life as they are on the way to realizing their dreams. The car helps the owner feel the comfort that is slowly creeping into his or her life with the achievements. This gives the person a sense of ownership and satisfaction and urges the owner to drive his or her way forward. The interior is made with not only comfort in mind but also convenience, where the fabric is soft and there are cup holders in the front console and tablet storage space in the glove box and many more such intricacies that make riding the car memorable. It is not a product but an experience that TATA is selling and that is one that makes the owner call the car to the door with pride. With extremely stylish dual-colored exteriors and flashy wheels, the exterior of the car is one that will make heads turn. The specification and the features of the car are comparable to that of regular sedans, but the price of the model lurks between that of the sedan and hatchback.
Tata cars are mostly known for the safety and the steadiness of the car. Thus a sedan coming from the house of TATA is one that is expected to be a beautiful beast and so it Tata Tigor. A day with tata tigor would be one where you do not have to hump and bump in the public transport and sweat yourself tired, but it will be one where after a day at work you will steer your car home thinking how far you have already made it and how capable you are to go further and be even more successful.
