Digital marketing is indispensable for the success of any business. Experts in the field state you should be aware of what your goals are so that you can match your digital marketing strategies to them. You should be sure of what you want for your business and set realistic objectives to achieve them with success!
Harris Kreichman – How can you customize your digital marketing strategies to your business goals?
Harris Kreichman is an esteemed professional in the field of direct and email marketing. He has more than 20 years of invaluable experience in the above field and specializes in customer acquisition, advertising, digital marketing strategies, media buying, and multi-channel integrated marketing. He is the managing partner of eTargetMedia and has driven the company to become one of the foremost companies in the field of email marketing with a distinguished clientele in the USA.
When it comes to planning a digital marketing strategy for any company, he recommends both small and large business owners to set the objective or the mission of the company first. The digital marketing mission should blend in with your objective naturally. If you are aware of the objective that you want your digital marketing campaigns to achieve, you can prepare them better. For instance, if you wish to expand your business in Europe, you can frame your digital marketing strategies in such a way, customers there will notice your presence in the market.
Set your KPIs right
Every business should set their KPIs by recognizing the figures they want to be responsible for achieving a specific time period. Business owners should be realistic with their KPIs, and this can be done effectively by analyzing your digital marketing efforts done in the past. This ensures your company targets a positive surge on current business results and prevents you from setting expectations that are really hard for you to attain.
Embrace the right method
Your business should adopt the correct method to measure your business KPIs. For instance, you can resort to Google Analytics to gauge your business conversions. You can use social media analytics to track engagement rates to measure the success of content marketing you have deployed in a specific period. Before you set the KPIs for the business, you must find out the most important business metrics that matter to your company first.
In the opinion of Harris Kreichman, you should never repeat past mistakes. This is why analysis is crucial for the success of your business. When you are analyzing the digital marketing strategies of your business, you should select a specific time period like the previous year or the first quarter of the year. You can use the reports generated from Google Analytics to guide you. Besides the above, you should compare the digital marketing strategies of your peers in the same business niche. This can be done by creating a spreadsheet with a business analysis of their online activities. In this way, you are able to get a better insight into the search engine optimization strategies of your competitors. Once you get this information, you can customize your digital marketing strategies to meet business goals better!
