Most of us out there may be putting in a whole lot of effort in making our website highly usable for the visitors by adding a whole lot of useful content on it and by making it highly interactive and visually appealing; however, all that hear work may go down the drain if our website is unable to rank well on the search engines and reach the right audience. Search engine optimisation is one of the most important things that we need to focus on, in order to reach a greater audience through our website. One of the most important factors that may impact the SEO of any website is its speed. Let us explore more about how website speed may impact SEO and how we can improve it.
How Does Website Speed Affect SEO?
Website speed is one of the most important ranking factors that may directly impact search engine optimisation. The website speed affects conversions as well as reach to a great extent. Apart from search engine optimisation, the website speed can also increase the bounce-back rate from your website, indirectly impacting your SEO. As per surveys, users tend to leave the website just after 3 seconds if they are unable to get some information after clicking the link. And certainly, Google does not like to rank websites that are not received with joy by the users. Therefore, it is very important for you to maintain a really good website speed if you really wish for your online presence to be impactful.
How To Boost The Speed Of Your Website?
Now that we know that website speed matters, we must start exploring the ways that can actually improve it. Below mentioned are some of the most effective ways that you can apply to your website in order to boost its speed and rank better through all the search engines out there.
- Compress The Images That You Upload: Heavy images are one of the most common factors behind slow page speed. Therefore, compress the images as much as you can before you finally upload them on your web pages.
- Pick A Good Host: The hosting company that you pick for your website can also impact your website speed. Therefore, it is very important to research well and pick a hosting that is completely reliable and provides you with good speed.
- Make Your Code Clean And Compressed: Having simple and unblotted codes on your website can also improve your website speed. You can also bring in the use of various code compressing tools available in the market to improve your page loading speed.
- Enable Browser Caching: Enabling this allows your regular users to save some of the data on their browser, which will help them make their browsing experience even more smooth and quick, the next time they visit your website.
After you follow all the above-mentioned points, you can bring in the use of various website speed testers in order to check out the increase in your overall website speed. And yes, the speed does matter!
