Content marketing is easily one of the most powerful digital marketing practise right now. Through all the changes and disruptions that have happened in digital marketing, what is the one need that has remained constant?
Yes, SEOs cannot say no to quality content. It is the one thing in the digital marketing space which has remained popular. If a given piece of content can be framed in a way to attract the target audience, it will get good search rankings provided other SEO factors are also factored in.
This is why content marketing has become a popular field of learning. Those entering the field have found an obligated duty to learn how content has to be framed in order to move closer to reaching key marketing objectives. Think of any respected digital marketing institute in the market and you’d find a module on content marketing.
There are many benefits to practising content marketing. One cal pinpoint to the direct effort content has on a marketing campaign in general.
One of the otherwise less-discussed benefits of content marketing includes link building.
In order to build a solid backlink portfolio, SEOs have to use link building. As a technique, link building can simply be defined as a way to get more backlinks. While there are many different ways to build backlinks, content marketing offers a path to build relevant and quality backlinks.
In this article, we discuss how content marketing can be used to build a solid backlinks portfolio.
Content-Based on Original Research and Data
Let’s say a new round of statistics is released by the World Bank regarding the usage of internet in India. The data is publically available.
Based on this data, you write a well-researched piece of content citing the data and providing factual and well-laid out points.
Since your work is original and based on factual data, your work will have a much greater chance of being admired and appreciated by peers. More importantly, it could be used by your peers as a piece of content worth citing on their own website.
This way, you can build an entirely new stream of backlinks solely on the back of one well-written piece.
Data-driven content tends to succeed as it is verifiable. It cannot be dismissed as opinion or fluff.
People like reading content which explains a concept in an orderly manner. This is why list-based content is very popular. Think of all the top 10 lists you find on practically everything. Why do SEOs take the time to write such content?
The CTR rate on list-based content is much higher as opposed to simple block content. The same is true for step-based content. If you want to learn about digital marketing and have the choice between two blog posts – “A Step-by-Step Guide to Digital Marketing” and “Learn All About Digital Marketing”, which post will you prefer? Nine out of ten people would prefer the former because step-wise reading and learning are simply much more effective.
Popular content is more effective in getting backlinks organically. The type of content you create can seriously affect your chances of getting more backlinks.
In conclusion, this article covers how content marketing can be used to get more backlinks.
About the Author – Kamal NathIyer is a digital marketing trainer currently working at DelhiCourses, an institute known for its digital marketing course in Delhi.